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Jury's Favorite: Desire to see

Elected thanks to their clients, Desire to SEE there the new generation of Opticians and Eyewear Creators independent since 2011, Damien Miglietta has his own motto:

" Be realistic, ask for the impossible ! ". And in his workshops, nothing is impossible: in addition to a wide choice of designer glasses, Damien Miglietta creates his own frames, according to the desires of his customers. Original and truly tailor-made creations! The brand also offers a space where it is possible to test your glasses before ordering them, thanks to an augmented reality process.

Dare to be different is their slogan to promote their know-how.

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“Above all, make it clear that I am a designer eyewear optician. Damien Miglietta does not want to be reduced to a simple eyewear merchant.

He says he tried a game of poker by creating Désir voir in 2011, in Mérignac Mondésir: an independent brand that advises but also creates glasses. “From the outset, we targeted beautiful products such as Mikli, Blac or IC! Berlin, but we have also focused on tailor-made, the creation of models and the small service that no one wants to provide, such as repairing or restoring glasses, ”explains the young trader. Damien Miglietta assumes his "crazy soft" side of the glasses, which seems commercially communicative.

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Article to find in PDF on the site of Sud Ouest.

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